Close crop of a cinnamon roll with glaze dripping down its warm swirls

Brașov · Romania

Gooey House of Rolls

Slow-proofed dough, deep brown-sugar caramel, and a glaze that never quite sets. Baked in small batches, every single morning.

Our story

Two kitchens, one recipe, an ocean in between.

It started in a small American kitchen, with a recipe passed between friends and rewritten a hundred times until the middle stayed impossibly soft.

Years later that recipe moved to Brașov, where mountain mornings, Romanian butter and stubborn patience gave it something new — a deeper caramel, a slower proof, a little more soul.

Today we are a small US–Romanian team baking in tiny batches. We would rather sell out early than bake something we wouldn't bring to our own table.

Two bakers shaping cinnamon roll dough together in a warm bakery kitchen

How ordering works

Three steps. One conversation.

  1. 01

    Browse the menu

    See what we're baking this week and pick your box.

  2. 02

    Message us on WhatsApp

    Tell us what you'd like and when. We reply personally.

  3. 03

    Pick up or delivery

    Collect warm from the bakery, or we bring it to you in Brașov.

@gooeyhouseofrolls

Fresh from the bakery.

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Photo from the Gooey House of Rolls Instagram feed
Photo from the Gooey House of Rolls Instagram feed
Photo from the Gooey House of Rolls Instagram feed
Photo from the Gooey House of Rolls Instagram feed
Photo from the Gooey House of Rolls Instagram feed
Photo from the Gooey House of Rolls Instagram feed

Visit us

Find us in the old town.

Address

Strada Republicii 00, Brașov 500030, Romania

Opening hours

Wednesday – Friday
9:00 – 17:00
Saturday – Sunday
9:00 – 18:00
Monday – Tuesday
Closed

Small batches. When they're gone, they're gone.

Order on WhatsApp

Map coming soon